Munich, March 2018: Munich-based investment banking boutique Blue Tree Group is pleased to announce it acted as sole debt advisor to Plan B 17 GmbH in a management-buy-out transaction. Plan B 17 GmbH purchased a majority shareholding in Reflex GmbH in conjunction with the management team. The owner of Plan B 17 GmbH already runs native advertising companies outside of Germany and is aiming to build a large European media company.
Blue Tree Group acted as the sole debt advisor to Plan B 17 GmbH in the management-buy-out transaction of Reflex GmbH. Reflex is a Berlin-based native marketing company for online and offline advertising in Germany’s B2B sector.
Reflex GmbH was founded in 2010 in Berlin and has quickly grown into a highly profitable native advertising company. The company specialises in the lucrative business, finance, health and technology sectors. Reflex’s balanced product portfolio of offline supplements in newspapers and magazines along with its innovative micro-websites provides a unique and comprehensive market approach to the German B2B advertising market. The new owner of Reflex GmbH aims to double its sales within the next five years.
This is Blue Tree Group’s second successful transaction in the European media sector over the last twelve months and its fifth in the last eighteen months. In 2018, the management team of Blue Tree Group anticipates additional transactions in the debt advisory segment due to European increased demand for management-buy-outs.
Blue Tree Group is a boutique investment bank headquartered in Munich. It provides financial advisory services in merger and acquisition, debt and growth capital to family offices, mid-cap enterprises and fast-growing firms in Western Europe. The company is focused on the technology, media and telecom sector. During 2018 Blue Tree Group plans to expand in the industrial sector.
Amazon will Ladengeschäfte von Toys’R’Us in den USA
Blue Tree Group – Investment Banking successfully advises the Berlin based software and services based content marketing company contentbird GmbH in a series A financing round.
Munich: March 2018. Munich-based investment banking boutique Blue Tree Group is pleased to announce it acted as exclusive financial advisor to contentbird GmbH – the leading German content marketing SaaS company – in a Series A financing round, led by a private consortium of HNWI.
contentbird GmbH already provides its proprietary content management workflow solution to a number of blue chip and fast growing companies in Europe. The raised funds will be used to roll out its new content commerce tool and to fund its European expansion as a comprehensive content marketing platform.
This is Blue Tree Group’s third transaction in the European software sector over the last twelve months and provides further evidence of Blue Tree Group’s success targeting financial advice in Europe’s software sector.
Founded in Berlin in 2012 by Bastian Bickelhaupt and Nicolai Kuban, contentbird GmbH is the leading content marketing platform in German By way of a software and services based content marketing process, contentbird GmbH assists hundreds of companies achieve better digital visibility, more trust and stronger customer loyalty through the user-centre. All relevant steps from content research, planning, creation to distribution, analysis and monitization are combined on one platform enabling marketing teams to collaborate more effectively.
Amazon seems to be on everyone’s minds.
Toward the end of July and in the middle of earnings season, Reuters pointed out that Amazon had been mentioned in about 10% of all 2Q earnings calls. All earnings calls, not just tech or consumer. For the first time, executives at McDonald’s, Johnson & Johnson and 3M fielded questions related to Amazon. No topic, even Donald Trump, was broached as often. Startups, understandably, are feeling the pressure as well. No doubt hundreds of pitches to venture firms have been re-worked to answer the question: How will you compete with Amazon?
Recent history suggests Amazon doesn’t get every industry right. Amazon Destinations was supposed to make waves in the hotel booking market, until it didn’t. Amazon WebPay was introduced as a free online money-transfer service before it was scuttled altogether in 2014. Amazon PayPhrase and Fire Phone didn’t launch as expected, either. Just because Amazon wants to gain market share in new sectors doesn’t mean it can; many current or potential competitors may yet thrive in the Age of Bezos.
But much has changed for Amazon over the past few years, and two deals in particular, the $970 million Twitch acquisition in 2014 and this year’s $13.7 billion purchase of Whole Foods, are setting the stage for a number of new Amazon initiatives. Public and private companies alike do have reason to worry. Amazon’s new business lines aren’t random, and they’re following in the footsteps of proven business models and proven consumer demand. In many of the cases to follow, Amazon is making tweaks to existing solutions (often through deep product integration), offering them for free or low cost through Amazon Prime, and watching each market roil once the services are announced. The Amazon Prime ecosystem is growing in terms of subscribers and offerings, and the company’s loyal customer base appears strong enough for Amazon to wage dozens of battles at once. We selected five of the biggest markets Amazon has entered in recent years—food, fashion, entertainment, web services and on-demand services—and mapped out their private and public competitors that appear vulnerable to Amazon’s efforts. Each competitor now has to ask themselves a new question: If we can’t compete with Amazon, can we even survive?
Link to the article: https://pitchbook.com/news/articles/bezos-is-coming-mapping-amazons-growing-reach
Cash Lifecycle for High-Growth SaaS Companies?
SaaS businesses have a great model — pay to acquire customers up front then reap the benefits over time through long-term subscription contracts. The downside of this is it’s usually very expensive to scale into a public company. Managing cash is vital for any growth company, but especially for high-growth SaaS companies where there are heavy investments in customer acquisition and product development. Given the questions from portfolio companies and other founders, I wanted to understand what is the cash lifecycle of precedent high-growth public SaaS companies? I looked at a group of almost 45 high-growth SaaS companies and charted their average cash positions over time — from initial fundraising to post IPO. I also stripped out secondary transactions in the private markets (where I could) so that it was apples to apples with regard to dollars going to company balance sheets. Take a look at the chart below which summarizes the average cash lifecycle of almost 45 companies.
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